PEER 1 Rolls Out EMC Atmos Globally Distributed Cloud Storage for Innovative Storage-as-a-Service

EMC Atmos Speeds Time to Market; Provides Highly Available, Flexible, and Cost-Efficient Self-Service Cloud Storage

HOPKINTON, Mass., July 18, 2011

EMC Corporation (NYSE:EMC) today announced that PEER 1 Hosting, one of the top hosting providers in the world with 12,000 customers, has deployed EMC® Atmos™ globally distributed cloud storage as the foundation of its CloudOne Storage, a self-service, metered storage solution. Powered by EMC Atmos, which provides powerful and efficient management of globally distributed cloud storage and big data environments, PEER 1’s CloudOne storage provides customers with a highly flexible, cost-efficient and reliable storage-as-a-service solution for content and data storage, backup and archiving, off-loading of large media objects and virtually any other data requirement.

Dax Moreno, General Manager of ServerBeach, PEER 1 Hosting’s dedicated server division, said, “We did an exhaustive evaluation of eight cloud providers, but EMC was the only one that offered a completely integrated software and hardware cloud storage solution. We were also impressed with EMC’s big R&D investments in cloud. We avoided having to start from scratch and build our own solution or buy pieces from different vendors. So we were able to go to market much faster by deploying EMC Atmos’ robust and proven cloud storage.”

With headquarters in Vancouver and 17 data centers worldwide, PEER 1 Hosting’s deployment of EMC Atmos has provided them with the ability to scale to unlimited capacities. The solution incorporates key features of EMC Atmos software, including GeoProtect for advanced data protection, Atmos Web Service APIs for integrating customers’ Internet-based applications with CloudOne Storage, and multi-tenancy to enable PEER 1 Hosting to securely and efficiently serve multiple applications from a single cloud infrastructure.

John Hamner, Product Manager, PEER 1 Hosting said, “Atmos has a lot of built-in flexibility because we can easily set different policies to match the different cost and availability requirements of our cloud storage customers. We want to make sure that CloudOne Storage provides not just raw storage but also the high availability our customers demand. Additionally, with Atmos’ GeoProtect, we get sophisticated data protection that is designed specifically for cloud environments.”

One of PEER 1 Hosting’s objectives is to make sign up and access to CloudOne easy. “Our go-to-market strategy is to make CloudOne Storage just three clicks away from any customer that wants it,” stated Hamner. “EMC Atmos helped us reach that goal and in addition, using the new Atmos APIs, we are able to customize the fit for our customer’s offerings and tap into a number of different markets such as streaming media or desktop backups.”

One such customer is, which distributes digital music and video to consumers through a variety of devices such as game systems, digital video recorders, smart phones and PCs.

Roland DeLeon, CEO of, explained, “By leveraging the Atmos API, we have our digital media streaming application tightly integrated with CloudOne Storage. This has really accelerated our go-to-market strategy because artists, producers and media outlets can use our offering to more rapidly distribute their creative music and video content across a wide variety of channels.”

“Instead of simply storing our customers’ data,” Moreno adds, “we’re able to cache the popular content on servers, use site accelerators to distribute it a lot quicker, and provide faster page loads and response times. As higher-quality video and music becomes more pervasive on the Web, our cloud storage offering is expanding its role as a huge market enabler for our customers.”

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

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